Consulting & Strategy Jargon · Associate level

"Apples to oranges"

"Apples to oranges" means two things being compared are different enough that the comparison does not hold up.

Say this instead: an unfair comparison

How "Apples to oranges" shows up at work

The polite way to say someone's benchmark is wrong. Used in competitive analyses, pricing discussions, and any meeting where last quarter's numbers are being held against a strategy that has since changed entirely.

Buzzword

Comparing our churn to theirs is apples to oranges; their product is completely different.

Plain English

Comparing our churn to theirs is an unfair comparison; their product is completely different.

Corporate Rank: Associate · Category: Consulting & Strategy Jargon

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