Everyday Office Jargon · Vice President level

"First-mover advantage"

"First-mover advantage" is the competitive benefit a company gains by being the first to enter a market or launch a new type of product.

Say this instead: head start

How "First-mover advantage" shows up at work

Cited most often in pitch decks to justify moving quickly and in post-mortems to explain why being second worked out fine. The advantage is real in some markets and irrelevant in others, though this rarely gets examined in the meeting.

Buzzword

We have a real first-mover advantage here if we can ship before anyone else does.

Plain English

We have a real head start here if we can ship before anyone else does.

Corporate Rank: Vice President · Category: Everyday Office Jargon

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