"Gain traction"
Say this instead: start working
How "Gain traction" shows up at work
Used early in a project when results are thin but direction feels right. By the time traction is actually visible, people usually switch to saying 'momentum.' The phrase does a lot of encouraging work in a lot of status updates.
The campaign is starting to gain traction with the 25-to-34 demographic.
The campaign is starting to work with the 25-to-34 demographic.
Corporate Rank: Intern · Category: Everyday Office Jargon
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