Everyday Office Jargon · Unranked level

"Ideate"

"Ideate" means to generate or develop ideas, typically in a group session, and is used as a more formal-sounding synonym for brainstorm.

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How "Ideate" shows up at work

"Brainstorm" was apparently too casual for someone, somewhere, and so ideate was born. It turns up most often in design sprints and agency kickoffs, said by people wearing lanyards in rooms with sticky notes on every wall.

Buzzword

Let's block two hours tomorrow to ideate around the new campaign concept.

Plain English

Let's block two hours tomorrow to brainstorm the new campaign concept.

Corporate Rank: Unranked · Category: Everyday Office Jargon

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