Everyday Office Jargon · Intern level

"Pivot"

"Pivot" means to change the direction of a business, product, or strategy, usually in response to feedback, new information, or market conditions.

Say this instead: change direction

How "Pivot" shows up at work

Once a precise term from lean startup thinking, "pivot" now covers anything from a minor tactical adjustment to a complete reinvention. The word does most of its work by making a reactive change sound intentional.

Buzzword

Based on what we heard from customers last quarter, we're going to pivot toward the mid-market.

Plain English

Based on what we heard from customers last quarter, we're going to change direction toward the mid-market.

Corporate Rank: Intern  ·  Category: Everyday Office Jargon

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