Finance & Corporate Jargon · Managing Director level

"Pull forward"

To "pull forward" means to move a planned activity, deal, or revenue recognition to an earlier time period than originally scheduled.

Say this instead: move up

How "Pull forward" shows up at work

Finance uses Pull forward at quarter-end when the number is short. Sales leaders use it to sound proactive. What it usually means is that next quarter is about to start with a hole in the pipeline, and no one is saying that part out loud.

Buzzword

Can we Pull forward any December deals into Q3 to close the gap?

Plain English

Can we move up any December deals into Q3 to close the gap?

Corporate Rank: Managing Director · Category: Finance & Corporate Jargon

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