Buzzword Adjectives & Filler · Managing Director level

"Bespoke"

"Bespoke" means custom-made or specifically tailored to a client's or organization's needs, borrowed from the tailoring trade to imply exclusivity and craftsmanship.

Say this instead: custom

How "Bespoke" shows up at work

Consulting decks and agency pitches lean on this word hard. It means the same thing as custom but sounds like it costs more, which in many cases is the entire value proposition.

Buzzword

We offer bespoke solutions designed around each client's specific requirements.

Plain English

We offer custom solutions designed around each client's specific requirements.

Corporate Rank: Managing Director · Category: Buzzword Adjectives & Filler

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