The Most Common Buzzwords · Managing Director level

"Drumbeat"

"Drumbeat" means a consistent, repeating cadence of communications or updates designed to build momentum or keep a message in front of an audience.

Say this instead: steady rhythm

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How "Drumbeat" shows up at work

Managing directors love this word because it implies their communications strategy has rhythm and intention. In practice the drumbeat is usually one Slack message a week that gets three emoji reactions and a thread no one reads.

Buzzword

We need a consistent drumbeat of content going into the product launch.

Plain English

We need a steady rhythm of content going into the product launch.

Corporate Rank: Managing Director · Category: The Most Common Buzzwords

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