The Most Common Buzzwords · Managing Director level

"Drumbeat"

"Drumbeat" means a consistent, repeating cadence of communications or updates designed to build momentum or keep a message in front of an audience.

Say this instead: steady rhythm

How "Drumbeat" shows up at work

Managing directors love this word because it implies their communications strategy has rhythm and intention. In practice the drumbeat is usually one Slack message a week that gets three emoji reactions and a thread no one reads.

Buzzword

We need a consistent drumbeat of content going into the product launch.

Plain English

We need a steady rhythm of content going into the product launch.

Corporate Rank: Managing Director · Category: The Most Common Buzzwords

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