Everyday Office Jargon · Intern level

"Go viral"

"Go viral" means for a piece of content to spread very rapidly across social media or the internet, reaching a large audience through shares rather than paid promotion.

Say this instead: spread rapidly

How "Go viral" shows up at work

In marketing meetings, it is simultaneously the goal and the thing no one can plan for. The phrase now appears in briefs as though virality were a feature you could spec, which is how you end up with a campaign built around a hashtag and a prayer.

Buzzword

The hope is that the launch video will go viral and drive organic signups.

Plain English

The hope is that the launch video spreads on its own and drives organic signups.

Corporate Rank: Intern · Category: Everyday Office Jargon

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