Everyday Office Jargon · Vice President level

"Growth hack"

"Growth hack" means a tactic or experiment designed to accelerate user or revenue growth, often quickly and with minimal traditional marketing spend.

Say this instead: quick growth tactic

How "Growth hack" shows up at work

The word "hack" is doing a lot of work here. It implies cleverness and unfair advantage, which is why it persists long after every "hack" turned out to be a referral program someone else already tried.

Buzzword

We need a growth hack to hit our Q3 acquisition numbers without blowing the budget.

Plain English

We need a clever tactic to hit our Q3 acquisition numbers without blowing the budget.

Corporate Rank: Vice President · Category: Everyday Office Jargon

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