Everyday Office Jargon · Managing Director level

"North star"

"North star" means the single most important goal or metric that guides a team's or company's decisions over time.

Say this instead: guiding goal

How "North star" shows up at work

Popular with product leaders and founders who want to project strategic clarity. In practice, most companies have three or four north stars, which somewhat defeats the astronomy metaphor.

Buzzword

Our north star is reducing time-to-value for every new customer we onboard.

Plain English

Our guiding goal is reducing time-to-value for every new customer we onboard.

Corporate Rank: Managing Director · Category: Everyday Office Jargon

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