"Optimization"
Say this instead: improvement
How "Optimization" shows up at work
So broad it has lost most of its meaning. Used to describe anything from shaving two seconds off a page load to cutting 20 percent of a team. The word does the rhetorical work of sounding rigorous without specifying what is actually changing or for whom.
The campaign needs some optimization before we scale spend.
The campaign needs improvement before we scale spend.
Corporate Rank: Intern · Category: Everyday Office Jargon
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