Finance & Corporate Jargon · Vice President level

"Run rate"

"Run rate" means the current pace of a metric (such as revenue or spending) projected forward over a full year, as though that pace will continue unchanged.

Say this instead: projected annual pace

How "Run rate" shows up at work

Finance and sales teams lean on this when the year-to-date number needs to sound like an annual figure. It is optimistic by design, since it assumes the best recent period keeps repeating.

Buzzword

Our current run rate puts us on track to exceed last year's revenue by Q3.

Plain English

Our current pace puts us on track to exceed last year's revenue by Q3.

Corporate Rank: Vice President · Category: Finance & Corporate Jargon

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