"Target market"
Say this instead: core audience
How "Target market" shows up at work
A legitimate term that shows up in every pitch deck, usually in a slide that makes the addressable audience sound either enormous or pleasingly specific depending on what the company needs investors to believe that day.
Our target market is mid-size companies between 50 and 500 employees in regulated industries.
Our core audience is mid-size companies between 50 and 500 employees in regulated industries.
Corporate Rank: Intern · Category: Everyday Office Jargon
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