Everyday Office Jargon · Managing Director level

"Thought leadership"

"Thought leadership" means publishing expert opinions, analysis, or original perspectives that establish someone as an authority in their field.

Say this instead: expert opinions

How "Thought leadership" shows up at work

Once reserved for people who had actually spent decades thinking about something, it now describes any LinkedIn article, webinar, or conference panel appearance. Producing it is a job function; consuming it is optional.

Buzzword

We need more thought leadership content to position the brand as a category expert.

Plain English

We need more expert opinions published to position the brand as a category expert.

Corporate Rank: Managing Director · Category: Everyday Office Jargon

Stop sounding like the buzzword.

Buzzkill highlights "Thought leadership" and 634 other buzzwords in Gmail and LinkedIn, and rewrites them to plain English in one click. Free to try, 100% local.

Add to Chrome, free

More Everyday Office Jargon: 30,000 ft. View · 800-pound gorilla · A day late and a dollar short · A lot on my plate · Above my pay grade · Ace in the hole

All Everyday Office Jargon · The full library · What's your Corporate Rank?