"Time-sensitive"
Say this instead: urgent
How "Time-sensitive" shows up at work
Attached to emails that may or may not actually be urgent. Its overuse means the word no longer accelerates anything. Recipients have learned to scan the body of the email for an actual deadline before deciding whether to believe the label.
Flagging this as time-sensitive since the client needs an answer before their board meeting.
This is urgent: the client needs an answer before their board meeting.
Corporate Rank: Associate · Category: Email & Comms Jargon
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