The Most Common Buzzwords · Managing Director level

"Value driver"

"Value driver" means a specific factor or activity that contributes to increasing the worth or profitability of a business.

Say this instead: what creates value

How "Value driver" shows up at work

Appears in strategy decks as a label for things the company already does, reframed as intentional levers. The real test of whether something is a value driver is whether cutting it would hurt, a question rarely asked.

Buzzword

Customer retention is the primary value driver we need to focus on this year.

Plain English

Customer retention is the primary thing that creates value, and we need to focus there.

Corporate Rank: Managing Director · Category: The Most Common Buzzwords

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