The Most Common Buzzwords · Managing Director level

"White space"

"White space" means an area of the market or business that is currently untapped, underserved, or not yet claimed by any competitor.

Say this instead: untapped area

How "White space" shows up at work

A favorite of strategy decks and board presentations. It sounds like opportunity without committing to a specific plan. The phrase migrated from graphic design, where it means the empty area on a page, and arrived at sales and consulting mostly intact.

Buzzword

There's a lot of white space in the mid-market segment we haven't touched yet.

Plain English

There's a lot of untapped area in the mid-market segment we haven't touched yet.

Corporate Rank: Managing Director · Category: The Most Common Buzzwords

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