Startup & VC Jargon · Vice President level

"Activation"

"Activation" means the moment a new user takes their first meaningful action in a product, demonstrating they have understood its value and are likely to keep using it.

Say this instead: a new user's first real win

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How "Activation" shows up at work

Growth teams obsess over it because signups are vanity and activation is the first real proof anyone cares. The debate over which action counts as activation can consume an entire sprint.

Buzzword

Our activation rate dropped after we changed the onboarding flow.

Plain English

Fewer new users hit their first real win after we changed onboarding.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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