Buzzword Adjectives & Filler · Associate level

"Innovative"

"Innovative" is a common business adjective applied to products, companies, or ideas to signal that something is new or different from what came before.

Say this instead: creative

How "Innovative" shows up at work

The most overworked adjective in any pitch deck, press release, or job listing. By the time something is described as Innovative, the word has done so many laps it has lost all meaning. Ask instead: what specifically changed?

Buzzword

We are excited to launch our Innovative new approach to customer onboarding.

Plain English

We are excited to launch our new, creative approach to customer onboarding.

Corporate Rank: Associate · Category: Buzzword Adjectives & Filler

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