Buzzword Adjectives & Filler · Vice President level

"Mission-driven"

"Mission-driven" describes an organization or person whose stated motivation is a larger purpose rather than just profit.

Say this instead: purpose-focused

How "Mission-driven" shows up at work

Appears in every startup job post and town hall deck, usually right above the salary range that explains why the mission has to substitute for money. Senior leaders reach for it to signal values; it tends to do less work when the mission is printed on a water bottle.

Buzzword

We are a mission-driven company that puts people first.

Plain English

We care about more than profit, and that shapes every decision we make.

Corporate Rank: Vice President · Category: Buzzword Adjectives & Filler

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