Buzzword Adjectives & Filler · Vice President level

"Purpose-driven"

"Purpose-driven" describes an organization or initiative oriented around a mission or social goal beyond making money.

Say this instead: values-focused

How "Purpose-driven" shows up at work

Every company becomes Purpose-driven sometime around its Series B, usually when the PR firm suggests it. The purpose tends to be stated at an inspiring level of abstraction so that it never interferes with any actual business decision.

Buzzword

We're a Purpose-driven company, so culture fit is central to how we hire.

Plain English

We're a mission-focused company, so culture fit is central to how we hire.

Corporate Rank: Vice President · Category: Buzzword Adjectives & Filler

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