Consulting & Strategy Jargon · Managing Director level

"True north"

"True north" in a business context means the core guiding goal or principle that every strategy and decision should point toward.

Say this instead: guiding goal

How "True north" shows up at work

Borrowed from orienteering to make strategy sound precise. Usually invoked when a team has drifted across too many priorities and someone needs to reestablish what the actual goal is, without admitting the drift happened.

Buzzword

Our true north is customer retention, so every feature should serve that goal.

Plain English

Our guiding goal is customer retention, so every feature should serve that.

Corporate Rank: Managing Director · Category: Consulting & Strategy Jargon

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