"Churn"
"Churn" means the rate at which customers cancel or stop paying, typically expressed as a percentage of total subscribers lost over a given period.
Say this instead: customers leaving
How "Churn" shows up at work
Startup pitch decks mention it once, quietly, in a footnote. Every subsequent investor meeting is mostly about it. High churn means your product fixed a problem people had once.
Buzzword
Our churn spiked last quarter and we need to understand why.
Plain English
Our customers leaving spiked last quarter and we need to understand why.
Corporate Rank: Associate · Category: Startup & VC Jargon
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