Startup & VC Jargon · Associate level

"Churn"

"Churn" means the rate at which customers cancel or stop paying, typically expressed as a percentage of total subscribers lost over a given period.

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How "Churn" shows up at work

Startup pitch decks mention it once, quietly, in a footnote. Every subsequent investor meeting is mostly about it. High churn means your product fixed a problem people had once.

Buzzword

Our churn spiked last quarter and we need to understand why.

Plain English

Our customers leaving spiked last quarter and we need to understand why.

Corporate Rank: Associate · Category: Startup & VC Jargon

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