Startup & VC Jargon · Vice President level

"Cohort analysis"

"Cohort analysis" means grouping users or customers by a shared characteristic (usually the date they signed up) and tracking their behavior over time to identify patterns.

Say this instead: tracking users by signup date

How "Cohort analysis" shows up at work

The phrase that turns a retention problem into a methodology. Saying you're running a cohort analysis buys two weeks and sounds like you have a plan, even when the plan is mostly a spreadsheet.

Buzzword

A cohort analysis will help us figure out where users are dropping off.

Plain English

Tracking users by signup date will help us figure out where users are dropping off.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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