Startup & VC Jargon · Vice President level

"Disrupt"

"Disrupt" means to fundamentally change or overturn an established industry, market, or process through a new approach or technology.

Say this instead: shake up

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How "Disrupt" shows up at work

Every startup pitch deck from 2010 to roughly ever has promised to disrupt something. By now the word mostly signals that a founder has read about Uber and feels similarly destined.

Buzzword

Our goal is to disrupt the traditional insurance model.

Plain English

Our goal is to shake up the traditional insurance model.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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