"Disruptive"
"Disruptive" means that a product, company, or idea is significantly changing how an existing industry or market works.
Say this instead: industry-changing
How "Disruptive" shows up at work
A label startups apply to themselves and journalists apply to anything with an app. After a decade of overuse, calling something disruptive now mainly communicates that the speaker reads TechCrunch.
Buzzword
We've built something genuinely disruptive in the logistics space.
Plain English
We've built something that could fundamentally change how logistics works.
Corporate Rank: Vice President · Category: Startup & VC Jargon
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