Startup & VC Jargon · Vice President level

"Disruptive"

"Disruptive" means that a product, company, or idea is significantly changing how an existing industry or market works.

Say this instead: industry-changing

Got "Disruptive" in an email? Buzzkill translates it right inside Gmail.

How "Disruptive" shows up at work

A label startups apply to themselves and journalists apply to anything with an app. After a decade of overuse, calling something disruptive now mainly communicates that the speaker reads TechCrunch.

Buzzword

We've built something genuinely disruptive in the logistics space.

Plain English

We've built something that could fundamentally change how logistics works.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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