Startup & VC Jargon · Managing Director level

"Expansion revenue"

"Expansion revenue" means additional revenue generated from existing customers through upsells, upgrades, or add-on purchases.

Say this instead: more revenue from existing customers

How "Expansion revenue" shows up at work

Became a board-meeting staple once customer acquisition costs got high enough to make finding new customers painful. It reframes asking your current customers for more money as a growth strategy, which is accurate but optimistic.

Buzzword

We need to focus on expansion revenue to hit Q3 targets without increasing headcount.

Plain English

We need to focus on more revenue from existing customers to hit Q3 targets without increasing headcount.

Corporate Rank: Managing Director · Category: Startup & VC Jargon

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