Startup & VC Jargon · Managing Director level

"Flywheel"

"Flywheel" means a self-reinforcing business loop where each part of the cycle makes the next part stronger over time.

Say this instead: self-reinforcing loop

How "Flywheel" shows up at work

Borrowed from engineering, adopted by Amazon's 2001 napkin sketch, and now used in every Series A pitch to imply that growth is inevitable once the machine gets going. The tricky part is getting it spinning.

Buzzword

Once the flywheel kicks in, customer acquisition costs should drop significantly.

Plain English

Once this self-reinforcing loop kicks in, customer acquisition costs should drop significantly.

Corporate Rank: Managing Director · Category: Startup & VC Jargon

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