Startup & VC Jargon · Managing Director level

"Generational company"

"Generational company" means a business claimed to be so rare and significant that it only comes along once in a generation, a label applied most often in pitch decks.

Say this instead: once-in-a-generation company

How "Generational company" shows up at work

Reliably appears in the first three slides of any Series A deck and in the opening paragraph of any founder profile. The irony that the phrase itself is heard roughly four times a week seems not to bother anyone.

Buzzword

We believe we are building a generational company that will redefine how people work.

Plain English

We believe we are building an once-in-a-generation company that will redefine how people work.

Corporate Rank: Managing Director · Category: Startup & VC Jargon

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