Startup & VC Jargon · Vice President level

"Go-to-market"

"Go-to-market" refers to the strategy and plan for how a company will bring a product to customers, including pricing, positioning, channels, and timing.

Say this instead: launch plan

How "Go-to-market" shows up at work

Originally a planning term, it has graduated to shorthand used in sentences where "launch plan" or "sales strategy" would say the same thing in fewer syllables. Now appears as a modifier for everything: go-to-market motion, go-to-market fit, go-to-market team.

Buzzword

We need to finalize our go-to-market before the product ships in September.

Plain English

We need to finalize our launch plan before the product ships in September.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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