Startup & VC Jargon · Vice President level

"Land and expand"

"Land and expand" means a sales strategy of winning a small initial deal with a customer, then growing the relationship and revenue over time.

Say this instead: start small, then grow it

How "Land and expand" shows up at work

The polite framing for what customers might call scope creep if they saw it in a deck. It is a legitimate go-to-market approach, though the "expand" part often gets more attention in QBRs than the "land" part.

Buzzword

Our strategy is land and expand: get in small and grow from there.

Plain English

Our strategy is to start small, then grow the account from there.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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