Startup & VC Jargon · Managing Director level

"Net revenue retention"

"Net revenue retention" measures how much revenue a company keeps and grows from its existing customer base over a given period, accounting for upgrades, downgrades, and churn.

Say this instead: how much existing customers grow or shrink

How "Net revenue retention" shows up at work

The metric SaaS investors now scrutinize almost as closely as growth rate, because it reveals whether the product is genuinely improving customers' lives or just adding new ones to replace the ones leaving. An NRR above 100% means existing customers are spending more this year than last.

Buzzword

Our net revenue retention is 118%, which means our existing customers are expanding.

Plain English

Our existing customers spend 18% more this year than last, which shows the product is working.

Corporate Rank: Managing Director · Category: Startup & VC Jargon

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