Startup & VC Jargon · Vice President level

"Power users"

"Power users" are the small group of highly active customers who use a product most intensively and tolerate its rough edges better than anyone else.

Say this instead: your most active users

How "Power users" shows up at work

Teams celebrate power users in growth reviews because they inflate engagement metrics nicely. The danger is that their feedback shapes the roadmap for people who barely open the app twice a week and will churn the moment it gets complicated.

Buzzword

Our Power users love the new workflow, so let's roll it out broadly.

Plain English

Our most active users love the new workflow, so let's roll it out broadly.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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