Startup & VC Jargon · Vice President level

"Product-led growth"

"Product-led growth" is a strategy where the product itself drives user acquisition and expansion, rather than relying primarily on a sales team.

Say this instead: growth through the product itself

How "Product-led growth" shows up at work

VPs of product cite this to justify shrinking the sales team. It works beautifully for tools people can try and adopt without talking to anyone, and it works less beautifully when the product still has an onboarding flow that requires three calls and a PDF guide.

Buzzword

Our whole go-to-market is built around Product-led growth, not a big outbound team.

Plain English

Our whole go-to-market relies on the product selling itself, not a big outbound team.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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