Startup & VC Jargon · Vice President level

"Product-market fit"

"Product-market fit" means a product genuinely meets the needs of a real market, shown by strong demand and retention from actual customers.

Say this instead: people actually want it

How "Product-market fit" shows up at work

Every early-stage startup founder claims to be searching for Product-market fit until they get a few paying customers, at which point they claim to have found it. Investors reserve the right to disagree until the retention curve stops looking like a ski slope.

Buzzword

We think we're close to Product-market fit based on the last cohort's numbers.

Plain English

We think people actually want it based on the last cohort's numbers.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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