"Stealth mode"
"Stealth mode" describes a startup or project that is kept secret from the public, usually to avoid tipping off competitors before launch.
Say this instead: kept quiet
How "Stealth mode" shows up at work
A Silicon Valley tradition that lets founders avoid hard questions by rebranding secrecy as strategy. Most companies in stealth mode are either not interesting enough to copy or not ready enough to explain.
Buzzword
We've been operating in stealth mode for the past year.
Plain English
We've kept quiet about the product for the past year.
Corporate Rank: Vice President · Category: Startup & VC Jargon
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