Startup & VC Jargon · Vice President level

"Stickiness"

"Stickiness" is a product metric that measures how frequently users return to an app or service, indicating how well it holds their attention over time.

Say this instead: how often users return

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How "Stickiness" shows up at work

A single word that does a lot of squinting at the data. Product managers love it because it sounds like a compliment, but it rarely comes with a denominator or a definition everyone agrees on.

Buzzword

We need to focus on improving stickiness before we scale.

Plain English

We need to focus on improving how often users return before we scale.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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