Startup & VC Jargon · Vice President level

"Talk to users"

"Talk to users" means to conduct direct conversations with customers to understand their actual needs, problems, and behaviors.

Say this instead: interview your customers

How "Talk to users" shows up at work

Y Combinator's most repeated piece of advice, recited at every startup event and followed with notably less frequency. In practice, 'we talked to users' sometimes means one founder texted a friend who said it sounded cool.

Buzzword

Before we build anything else, we need to talk to users about what's actually frustrating them.

Plain English

Before we build anything else, we need to interview our customers about what's actually frustrating them.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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