Startup & VC Jargon · Vice President level

"Time to value"

"Time to value" means how quickly a new user or customer gets a meaningful benefit from a product after signing up or purchasing.

Say this instead: how fast onboarding pays off

How "Time to value" shows up at work

A favorite metric in SaaS sales decks and onboarding post-mortems. It gets cited when deals are lost to competitors and again when the product team is being asked to simplify the setup flow. The shorthand "TTV" appears once everyone is comfortable enough to feel smug.

Buzzword

Reducing time to value is the top priority for the onboarding redesign this quarter.

Plain English

Getting new users to a useful result faster is the top priority for the onboarding redesign this quarter.

Corporate Rank: Vice President · Category: Startup & VC Jargon

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