Marketing & Growth Jargon · Vice President level

"Above the fold"

"Above the fold" means the portion of a web page or email that is visible without scrolling, borrowed from the era of printed newspapers folded on newsstands.

Say this instead: top of the page

How "Above the fold" shows up at work

Originally print. Now deployed in every marketing brief regardless of whether the product has a fold, a scroll, or a responsive layout that makes the concept meaningless on mobile.

Buzzword

The CTA needs to be above the fold on every device.

Plain English

The CTA needs to be at the top of the page on every device.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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