Marketing & Growth Jargon · Vice President level

"Content is king"

"Content is king" is a phrase asserting that high-quality content is the most important factor in attracting and retaining an audience, particularly online.

Say this instead: good content matters most

How "Content is king" shows up at work

Originally a Bill Gates essay from 1996. Now it appears in the first slide of marketing decks as proof of strategic thinking, usually above a stock photo of someone typing at a cafe.

Buzzword

As we build the brand, remember: content is king.

Plain English

As we build the brand, remember: quality content is what draws and keeps an audience.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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