Marketing & Growth Jargon · Associate level

"Call to action"

"Call to action" means the specific prompt or button that tells someone what to do next, such as signing up or buying.

Say this instead: the button

How "Call to action" shows up at work

Marketing's way of saying "the button." A useful concept when you are designing a page, and a reliable sign that someone is overthinking the copy when they say it in a meeting about an email.

Buzzword

The landing page needs a stronger call to action above the fold.

Plain English

The landing page needs a clearer button above the fold.

Corporate Rank: Associate · Category: Marketing & Growth Jargon

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More Marketing & Growth Jargon: Above the fold · Authentic · Brand awareness · Brand equity · Content is king · Conversion

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