Marketing & Growth Jargon · Associate level

"Authentic"

"Authentic" in a work context means genuine or real, though it is most often used to describe carefully crafted content or personas designed to appear spontaneous.

Say this instead: genuine

How "Authentic" shows up at work

Marketing teams deploy this word to describe brand voices, influencer partnerships, and LinkedIn posts that went through three rounds of legal review. The more polished the output, the more likely someone called it authentic in the brief.

Buzzword

We need our messaging to feel authentic to our target audience.

Plain English

We need our messaging to feel genuine to our target audience.

Corporate Rank: Associate · Category: Marketing & Growth Jargon

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