Marketing & Growth Jargon · Associate level

"Conversion"

"Conversion" means the moment a potential customer completes a desired action, such as signing up, purchasing, or subscribing, turning a visitor into an active user or buyer.

Say this instead: sign-ups or sales

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How "Conversion" shows up at work

The word that makes a spreadsheet feel like it's about people. Marketing owns it; product argues about how to measure it; sales takes credit when the number goes up.

Buzzword

We need to improve conversion on the pricing page.

Plain English

We need more sign-ups or sales coming from the pricing page.

Corporate Rank: Associate · Category: Marketing & Growth Jargon

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