Sales Jargon · Vice President level

"Always be closing"

"Always be closing" is a sales mantra meaning a salesperson should be continuously moving prospects toward a purchase decision at every stage of the conversation.

Say this instead: always be selling

How "Always be closing" shows up at work

From a 1992 David Mamet film, quoted by sales managers who have seen the film and by reps who have only seen the GIF. It frames every customer interaction as a moment to press harder, which is either a useful discipline or the reason so many cold calls feel like that.

Buzzword

Remember: always be closing, every conversation is an opportunity.

Plain English

Remember: keep pushing toward a yes, every conversation is an opportunity.

Corporate Rank: Vice President · Category: Sales Jargon

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