Sales Jargon · Associate level

"Cold outreach"

"Cold outreach" means contacting potential customers, partners, or prospects who have had no prior relationship with you, usually by email or LinkedIn message.

Say this instead: unsolicited messages

How "Cold outreach" shows up at work

"Cold call" grew up, got a LinkedIn account, and learned to personalize the first sentence. The message still goes to someone who did not ask for it; the framing just pretends otherwise.

Buzzword

We're running a cold outreach campaign targeting mid-market HR directors.

Plain English

We're messaging HR directors at mid-size companies who haven't heard from us before.

Corporate Rank: Associate · Category: Sales Jargon

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More Sales Jargon: Always be closing · Book of business · Bottom of funnel · Close the deal · Cold call · Cross-sell

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