Sales Jargon · Vice President level

"Bottom of funnel"

"Bottom of funnel" describes prospects or leads who are close to making a purchase decision and need only a final push to convert.

Say this instead: ready to buy

How "Bottom of funnel" shows up at work

Marketing and sales teams fight over who owns this cohort because the revenue credit is close enough to taste. In practice, "bottom of funnel" prospects are the ones getting the most emails, the most calls, and the most urgency they did not ask for.

Buzzword

Let's prioritize bottom of funnel leads before the quarter closes on Friday.

Plain English

Let's prioritize leads who are ready to buy before the quarter closes on Friday.

Corporate Rank: Vice President · Category: Sales Jargon

Stop sounding like the buzzword.

Buzzkill highlights "Bottom of funnel" and 634 other buzzwords in Gmail and LinkedIn, and rewrites them to plain English in one click. Free to try, 100% local.

Add to Chrome, free

More Sales Jargon: Always be closing · Book of business · Close the deal · Cold call · Cold outreach · Cross-sell

All Sales Jargon · The full library · What's your Corporate Rank?