Sales Jargon · Intern level

"Cold call"

"Cold call" means to phone someone who has not asked to be contacted, typically to pitch a product or service to a potential customer.

Say this instead: unsolicited call

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How "Cold call" shows up at work

The purest form of optimism in sales. The person calling has everything to gain; the person receiving has everything to lose (three minutes they will not get back). The ratio of calls to conversations is not discussed in team meetings.

Buzzword

Your job this week is to cold call fifty prospects from the list.

Plain English

Your job this week is to phone fifty potential customers who haven't heard from us.

Corporate Rank: Intern · Category: Sales Jargon

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More Sales Jargon: Always be closing · Book of business · Bottom of funnel · Close the deal · Cold outreach · Cross-sell

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