Marketing & Growth Jargon · Vice President level

"Drive engagement"

"Drive engagement" means to encourage people to interact with content, a platform, or a message, typically through clicks, comments, or shares.

Say this instead: get interaction

How "Drive engagement" shows up at work

Marketing decks treat this as a goal without ever specifying what the engagement is for. Getting someone to argue in the comments counts the same as getting them to buy something, which explains a lot of social media strategy.

Buzzword

The campaign's main objective is to drive engagement on the new product launch posts.

Plain English

The campaign's main objective is to get interaction on the new product launch posts.

Corporate Rank: Vice President · Category: Marketing & Growth Jargon

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